What I Do
Design Strategy
A well-crafted strategy in collection design ensures coherence, market relevance, and efficient resource utilization, ultimately leading to a more successful and impactful outcome.
Homeware Design
Homeware design seamlessly blends beauty with functionality, enabling personal expression, comfort, and the transformation of living spaces. Design can be used across soft furnishings, tableware and more.
Fashion & Accessories Design
Fashion design is not just about creating aesthetically pleasing attire but also about addressing practical aspects like comfort, fit, and functionality. My specialised fashion degree equips me with the creative, technical and commercial skills to fulfil a wide variety of briefs.
Surface Pattern Design
Surface patterns possess versatile applications, elevating a product from the ordinary to the extraordinary by capturing trends, standing out, and resonating with individual styles, thereby enhancing its marketability.
Graphic Design & Illustration
Graphic design and illustration, a versatile duo, breathe life into ideas, conveying messages, sparking emotions, and enhancing visual communication across diverse mediums.
Find out why my design work has been sold in Selfridges, John Lewis and asos
Understanding the importance of a solid commercial perspective is what distinguishes good design from exceptional design.
Creating products that genuinely cater to target customers, while taking into account trends, functionality, and manufacturing intricacies, requires a unique skill set.
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With a background in Fashion Design and extensive experience in the commerce and marketing sector, my journey allows me to seamlessly integrate these elements, resulting in collections that authentically fuse creativity with a keen business sense.
Design
Projects
Take a look at a selection of my design work used across textiles and interiors.
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Programs used: Adobe Photoshop, Adobe illustrator, Procreate, Affinity Designer.
