Element Karbon
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Overview
As an e-commerce company, Element Karbon required a strong brand presence across their social media channels.
Already utilising social media ads, they needed organic content to support their growth and build a community to market to.
After struggling to find time and resource in-house, they reached out to me to work closely with their team to add strategic insight and create content.
The journey
Brief
What I did
Results
To increase the follower count to a broader and well targeted audience to organically sell to. To increase engagement rate and introduce more creative content.
I introduced an influencer strategy to help target followers of influencers who resonated with the Element Karbon brand values. I also implemented SEO copywriting that fits the different social channel algorithms and included stronger CTAs for higher engagement. Finally I worked on more creative storytelling and lifestyle content to diversify from the previous sales-lead posts.
Increased month on month follower growth by over 300%
and engagement rate by over 200% in the first three months before dropping to a sustainable growth of 20% month on month.
Strongly increased ROI through influencers.
Got record views for Instagram reels from their average 1.2k views to up to 16k views all through organic content.
"Before working with Hallie, our organic social media presence was unstructured and usually an afterthought. Since working with Hallie we have ramped up with more exciting, consistent and on brand content which has resulted in a huge growth in engagement and followers."
Stewart McCloud, Managing Director
